Find the gaps
We check what AI engines say about you today: where you're named, where a competitor is named instead, and where the facts are wrong.
NoorRank Company Profile · September 2026
AI Visibility · Founder-Led · Dubai & Kochi
AI thought FUJIFILM's Nura was an anime character.
Now it names Nura first.
Asked where to get an AI-powered health checkup in India, ChatGPT, Gemini and Google's AI Overview named Nura first. That's what NoorRank does: we make AI engines understand, trust and recommend your business to the right customers.
Dubai · Kochi
NoorRank Company Profile · September 2026
The Shift
The audience changed. The gatekeeper is now a machine.
20 Years Ago
Human Eyes
Every business optimised for one audience: humans. Human eyes on a search result. Human clicks. Human attention.
Today
Machine Gatekeeper
The first thing that meets your customer isn't a person. It's a machine. An AI model deciding what to show, what to recommend, what to leave out.
The Problem
Machines Don't Know You
Your brand was built to be understood by people. Nobody ever taught the machines who you are. That's why NoorRank exists.
So when the machine decides, it should choose you.
Dubai · Kochi
NoorRank Company Profile · September 2026
What We Do
Works across
- ChatGPT
- Perplexity
- Gemini
- Claude
We get your business named in AI answers, and described accurately.
NoorRank's core work is AI visibility: when someone asks an AI engine for a business like yours, it should name you and get the facts right. In practice that means three things.
Fix what AI reads
One consistent definition of your business across your website and the web, structured data engines can parse, and the pages AI pulls answers from.
Keep you in the answer
Engines change what they say. We re-test every month and keep moving you from mentioned to recommended.
Dubai · Kochi
NoorRank Company Profile · September 2026
We Also Build
Systems you own, and a plan for where AI fits.
Systems you own
NoorRank runs almost entirely on tools we built ourselves, so we build them for clients too: billing, licensing, payments, booking and patient platforms, like the teleconsultation platform for Meet My Specialist and PayCore for ClariPi. You keep everything we build, even if you walk away.
AI strategy
Not sure where AI fits in your business at all? We start with a review of where it creates a real advantage, and where it's just noise.
Dubai · Kochi
NoorRank Company Profile · September 2026
How We Work
Every AI visibility engagement runs in three stages.
- 01
Ghost Audit
We ask the AI engines the questions your customers ask and record what comes back: where you appear, who appears instead, and what they get wrong about you.
- 02
Identity Lock
We fix the foundations AI reads: a consistent identity for your business, structured data across your site, and the facts engines need before they'll cite you. This is a fixed phase.
- 03
Market Dominance
Then we work on being chosen: content and signals that move you up in the answers, re-tested every month so you can see what changed.
You work with the founders directly, not a layer of account managers.
Dubai · Kochi
NoorRank Company Profile · September 2026
Our Work · Case Study
NURA by FUJIFILM
AI VisibilityHealthcare · India
Before
Ask an AI engine "what is Nura?" and it described an anime title or an audio brand. Nothing about health screening.
Now
ChatGPT, Gemini and Brave now identify Nura correctly, as FUJIFILM DKH LLP's preventive health screening centre, citing nura.in.
Dubai · Kochi
NoorRank Company Profile · September 2026
Our Work · Results
"Where can I get an AI-powered full body health checkup in India?"
A search that never names Nura. ChatGPT, Google's AI Overview, Gemini and Brave all named Nura first.
- Search click-through rate, across the engagement
- 0.45% → 5.03%
- Schema blocks valid
- 59 of 59
- Centres fully marked up
- 6 of 6
Logged-out test. Figures verified live against nura.in, Aug to Sep 2026.
Read the full case study → Dubai · Kochi
NoorRank Company Profile · September 2026
Our Own Lab
The Miracle Berry Protocol
A 21-day public experiment: Can you engineer AI recognition from absolute zero?
- Day 1: Google indexed noorranklabs.com
- Day 9: ChatGPT cited us as authoritative, ahead of all timelines
- Day 17: Perplexity recognised the entity
- Day 19: Perplexity dropped us entirely
- Day 20: Perplexity returned, stronger
- Day 21: 2 of 3 platforms citing. ChatGPT: 11 consecutive days
Open Research · noorranklabs.com · All data, code & findings publicly documented
Dubai · Kochi
NoorRank Company Profile · September 2026
Our Own Lab · What We Learned
Three lessons from 21 days.
01
AI recognition is not linear
Expect a volatility phase before permanent stability.
02
Each platform has its own timeline
ChatGPT: 9 days. Perplexity: 17 days. One strategy won't fit all.
03
Structured data is the skeleton key
Schema.org + persistent @id = indexed Day 1, cited Day 9.
Dubai · Kochi
NoorRank Company Profile · September 2026
Who We Work With
Clients across the UAE, India, the UK and South Korea.
| Client | Where | What we do for them |
|---|---|---|
| NURA by FUJIFILM | India · Preventive health screening | AI visibility |
| iMed Matrix | UAE · Clinical AI integration | AI visibility, digital presence rebuild, invoicing & payments tool |
| Meet My Specialist | India & UK · Telehealth | AEO strategy, website, teleconsultation platform |
| ClariPi | South Korea · Healthcare AI | AEO strategy, PayCore billing platform |
Dubai · Kochi
NoorRank Company Profile · September 2026
Who We Are
Founded on one stubborn belief.
The Audience Changed
Brands understood by machines will own the next decade. Brands that only speak to humans will quietly vanish from the conversation. Not beaten, just never mentioned.
Led by the founders. Directly.
A
Aakarsh
CEO & Co-Founder
Leads brand strategy and AI visibility. You'll speak directly with him.
D
Devika
CTO & Co-Founder
Leads every system NoorRank ships and built the in-house tools the company runs on. If NoorRank delivers a platform, it came from her.
We don't resell. We build. And we treat every client as a partner, never a revenue line.
Dubai · Kochi
NoorRank Company Profile · September 2026
Honest Answers
The questions we get asked most.
- How is this different from SEO?
- SEO gets a page ranked in a list of links that a person clicks. AI visibility gets your business named inside the answer itself: the engine reads, decides and recommends. The signals are different: AI engines care what your business is, whether it's described consistently, and whether other sources confirm it. Good SEO helps, but it isn't enough on its own.
- Can you guarantee ChatGPT will recommend us?
- No, and be careful of anyone who says they can. Nobody controls what an AI engine answers. What we control is the method, and we show you what the engines say every month, so you'll know early whether it's working.
- How long does it take?
- On our own new domain, the first ChatGPT citation came on day 9. For a client it depends on your category and your starting point. The Ghost Audit tells you where you start before you commit to anything else.
Dubai · Kochi
NoorRank Company Profile · September 2026
Honest Answers
More honest answers.
- Isn't it too early for this?
- The engines are already answering questions in your category today. The only question is whose name is in the answer.
- Why ongoing work, not a one-off project?
- The foundations are a fixed phase. After that, engines keep changing what they say: Perplexity dropped our own test domain on day 19 and brought it back on day 20. Staying in the answer takes monitoring. And if you ever leave, you keep everything we built.
- Do you only work with healthcare?
- No. Most of our published work is in healthcare, but the method works for any business customers look for through AI.
Dubai · Kochi
NoorRank Company Profile · September 2026
Start with a Conversation
See what AI says about you.
Tell us your business and three questions your customers ask. We'll put them to ChatGPT, Perplexity and Gemini and send you what comes back: where you're named, and where you're not. No pitch deck.
Send us your three questions→ email · inquiries@noorrank.com
→ web · noorrank.com
→ base · Dubai, UAE · Kochi, India · Worldwide
Rank by Design, Not by Chance
Dubai · Kochi